This past weekend, our business had the amazing opportunity to participate in our very first neighborhood street festival—the Madison Row Street Festival. Spoiler alert: it was a perfect fit for us! The event was a fantastic chance for our team to hang out, connect with the local community, build relationships, and create new opportunities.
Being on the third floor with no exterior signage, we always joke that if patients find us, they really have to work for it—especially since they pass at least five other med spas with huge street-level signs on their way. But what we learned from this festival is that events like these are a golden opportunity for potential new patients to meet our team in a relaxed, fun environment. Plus, it gave us a chance to see which team members truly stood out!
The day was an overwhelming success—we were busy non-stop and thrilled to add 137 potential new patients to our practice. Our tent quickly became the festival hotspot, thanks to our spin-the-wheel game (which we broke by the end of the day!), an amazing face painter, candy, free skincare samples, music, and temporary tattoos. The line at our tent was so long that it felt a bit awkward—but only because some other booths didn’t quite match the energy we brought!
Here are the key elements that made our festival experience a success:
1. Spin The Wheel
This game was a huge crowd-pleaser and an effective way to collect patient sign-ups. We offered a mix of exciting prizes, including those redeemable only when patients came in for treatment, adding an extra incentive. Our "hype person" Angie worked her magic, drawing people in with her energy and getting them excited to spin and win!
2. Face Painting & Tattoos
By far the most popular activity of the day! Kids loved the face painting and stick-on tattoos, while we took the opportunity to engage with parents as they waited. We even got many of them to spin the wheel, making it a win-win: kids walked away happy, and we walked away with new patient leads.
3. Raffle Giveaway
We also hosted a free raffle for an incredible Alastin Skincare package worth over $1,500, adding another level of excitement. It served as another perfect way to collect leads and encourage future visits.
4. Post-Festival Promotion
To keep the momentum going, we offered a post-festival promotion for new patients interested in Dysport treatments. This promotion ensured that the new connections we made turned into booked appointments.
5. Team Bonding
Beyond being a promotional success, the festival served as an excellent team bonding experience. It gave us a chance to showcase our business, learn what worked (and what didn’t), and come together in a meaningful way.
As we wrap up and catch our breath, we’re working on a thank-you newsletter for everyone who stopped by, reminding them to claim their prizes and schedule their appointments. All in all, it was an unforgettable day, and we’re already looking forward to next year’s festival!
